We’d like to highlight Edelman’s recent article on how to think about the generational spectrum during this week’s National Volunteer Week. They provide a few examples how companies can engage all types of employees in their volunteer program. Below is a preview of the article and can read the rest here.
A happy National Volunteer Week to you and yours! April 21-27 is our designated springtime week here in the U.S., during which time we inspire each other to re-engage and give of ourselves to our communities.
Here at Edelman, we give a lot of thought year-round to inspiring people to engage. We often work with corporate clients to create “spectrums” of volunteer opportunities for their employees that range from low engagement (e.g. book drives, one-time hands-on volunteer events) to high engagement (e.g. executive nonprofit board service, six month pro bono contracts). But there’s another kind of spectrum that’s important to consider when looking to inspire engagement.
Often professionals of different generations and different stages of their careers are looking for different things from their company’s employee volunteer program. Below are a few examples of how companies can think along the generational spectrum…