Category Archives: Cause

#CMweekly: Jeep Operation SAFE Return

CMweeklys_JeepCompany: Jeep
Cause: U.S. Troops
Partner: USO

Program of Action
With the Super Bowl XLVII commercials still fresh in our mind, we thought we would recap and highlight a company who not only sold its product but mentioned its supported cause along in the commercial. Jeep aired its “Whole Again” ad during the big game that recognizes the company’s program, Operation SAFE Return (OSR), which is a four point effort to aid our U.S. troops. OSR is a fund created by Jeep and its nonprofit partner, USO, that provides hands-on, financial, and in-kind aid to returning troops.

Jeep invites the public to share a story, a photo, or a message on Twitter of how you’ve supported the troops in your school, neighborhood or place of worship. For every shared message with the unique hashtag #joinOSR, Jeep will donate $1 to the Operation SAFE Return fund.

Best Practices
We give Jeep a two thumbs up on Operation SAFE Return and its authentic awareness through this year’s Super Bowl game with these vital practices.

Public Awareness. Typically, companies use a different approach to their Super Bowl commercials but Jeep made a smart decision to bring out consumer’s emotions with premiering a cause that is close to Americas heart. Companies need to keep in mind, media can play a huge effect in cause marketing – you have a brand, blast it. Jeep used a perfect time and event to promote both its brand, partnership, and campaign.

Align with a CSR program. Jeep coordinated a day of service dedicated to supporting the USO mission. Jeep brand employees will participate and join the organization in a tribute for the troops on February 6th. Consumers will appreciate the hands-on approach Jeep is instilling in its employees and business culture.

Beneficial Partnership. We can’t iterate how important a loyal nonprofit partnership is when creating a cause campaign. Jeep established a relationship with an nonprofit that will be continuously ongoing, which will result in a huge impact for both the company and organization.

Integrated Platform. The company builds its own platform, along with USO, to provide consumers a designated site to obtain information, learn about the cause, and donate to the organization and campaign. The glory of a cause marketing website puts all of the elements stated above in one place and (in this case) integrates the main pillar to donate, Twitter.

Program Outcome
It is unknown how much Jeep has donated to USO through its Operation SAFE Return fund but we are sure the company received more stories, messages, and photos after the commercial was aired. Jeep employees will be participating in its Jeep Day of Service on February 6th lending a hand to local USO Centers. There is no ending date to the campaign, therefore, we encourage everyone to visit to learn more about the cause effort.

Your CM Aficionado,


Hurricane Sandy Disaster Relief

The East Coast is now recovering from the destruction of super storm Sandy. To date, 74 deaths have been confirmed in the U.S. and 8.2 million individuals across 20 states without power. Hundreds of thousands of individuals have been directly affected by the impact of severe floods causing closed subway services and blocked roadways and high winds damaging homes.

The economic damage could reach between $30 billion and $50 billion, making Sandy the second-costliest U.S. storm after Katrina in 2005. As the storm’s effects become more widespread, more people will need our help. We have set up a Disaster Relief page for those who would like to make a donation to multiple nonprofit organizations including American Red Cross, AmeriCares, Salvation Army and World Vision who are delivering much-needed emergency supplies and services.

If you would like to help those affected by Hurricane Sandy get back on their feet, you can donate on our Disaster Relief page here.

-YourCause Team

Recap: Network for Good TweetChat

This week Network for Good hosted their monthly TweetChat that was dedicated to October’s Breast Cancer Awareness month. They invited us, along with Cause Marketing Forum and Armchair Advocates, to highlight and share best practices of responsible companies doing noteworthy work in the cause marketing space.

From this chat, we gathered key insights to keep in mind:

• To have an effective cause-labeled campaign be transparent, be strategic, illustrate impact, and provide choices to donate.
• Make these campaigns tangible with clear impact. For example, show results from social actions or consumer purchases.
• Definitely use online platforms to promote transparency of your cause marketing activities. Focusing on the “cause” online can bring more brand loyalty to your product offline.
• Effective charity partnerships advance the mission of the cause while also generating brand loyalty. Start small and experiment to determine what resonates with customers and employees.
• Engaging employees, your front-line ambassadors, is a good way to differentiate your cause marketing campaign from others.

Thank you Network for Good and all attendees for making our first TweetChat a fun one – look forward to the next!


How are you wearing your red today?


Today is National Wear Red Day according to the National Heart Lung and Blood Institute (NHLB).  Americans are encouraged to wear red to show their support for women’s heart health and help raise awareness for the number one killer of women.  February is the official month for heart awareness. Multiple heart health organizations teamed up to designate this day and unite everyone in the life-saving awareness-to-action movement by wearing a red dress, red scarf, red tie, red shirt, or even a simple red pin to urge women to protect their hearts.

Organizations such as American Heart Association, National Coalition for Women with Heart Disease, NHLB, and many more are participating this month to share statistics, toolkits, warning signs and prevention practices.  Here are a few reasons why you should keep an eye on your heart health:

· Cardiovascular disease kills more women each year than the next four causes of death: cancer, chronic obstructive pulmonary disease (COPD), Alzheimer’s, and accidents

·  432,709 cardiovascular-related deaths occurred in 2010

· 53% of cardiovascular disease-deaths occur in women

· Women’s total cholesterol is higher than men’s cholesterol beginning at age 45

Visit American Heart Association and make sure you understand and learn how you can lower and/or prevent your risks. Take action by donating to a variety of charities listed on and help reduce heart disease

Go red and support Heart Awareness Month!

Happy Friday,
Kassie Hernandez 



Heart Disease and Stroke Statistics – 2010 Update: A Report From the American Heart Association  

National Wear Red Day Toolkit, National Heart Lung and Blood Institute

Haiti Two Years Later


Yesterday marked Haiti’s two year remembrance of the 7.0 magnitude earthquake that severely damaged the region.  An estimated 3 million people were affected by the quake with 316,000 deaths, totaling the cost of the disaster between 8 million and 14 million. 

Haitian people still struggle to get back on their feet with most living in camps, women fear sexual violence, children remain out of school, and the country still battles the cholera epidemic that killed 7,000 people since November 2010.  But yesterday, Haitians and others gathered together to remember the catastrophic quake by attending church, lighting candles, posting updated news, and even took to Twitter to motivate individuals to remember and donate. 

As of today, 12 billion has been donated to Haiti from multiple organizations.  With American Red Cross, Oxfam, Save the Children, Clinton Bush Foundation, and many more supporting the recovery of Haiti, the region hopes for repairing infrastructure, treating diseases, and providing clean water. 

You can take action by visiting and donating to organizations supporting Haiti’s road to recovery.

-Kassie Hernandez 

Are You Investing Smart? Make the Most of Your Donation.

Do people donate because they want to feel good or do good?

I’d say both. A donation to a nonprofit gives individuals a warm glow and insinuates a positive result will come from investing in their cause. Though, to fulfill the ‘do good’ part, donors should be aware smart giving choices will have more of an impact.

But how do you know if you’re investing smart?

Nonprofit watchdogs are a start, but they are primarily unheard of among general donors. An article from Stanford Social Innovation Review, ‘Giving Blind,’ inspired me to write about charity watchdogs and provide donors the resources that I never knew about myself before I worked in the industry.

These organizations evaluate nonprofits and rate them accordingly from their assessment criteria. Investing smart is not as easy as a ‘click of a button,’ but neither is solving the world’s issues. If you invest smart, you’re one step closer to being a part of the solution for whatever cause you support.

Either way, know that you have an option and information is at your fingertips.

See below a list of charity watchdogs and their list of recommended nonprofits:

American Institute of Philanthropy’s Top-Rated Charities

Charity Navigator’s Top Ten Lists

Guidestar’s ‘Take Action’ List

BBB Wise Giving Alliance Accredited Charities

Independent Charities of America’s Members List

Happy giving,

Amy Chait

World AIDS Day


Today is World AIDS Day and we’re recognizing those lives that have been affected by the disease. We also want to celebrate accomplishments— such as increased access to treatment and prevention services that have made great strides in fighting the AIDS pandemic.  This year’s UNAIDS theme is, Getting to Zero, with a focus on achieving three targets in 2012:

  • Zero new HIV infections
  •  Zero discrimination
  • Zero AIDS-related deaths

HIV/AIDS has been a global fight for the last 30 years with an estimate of 33.3 million people living with HIV worldwide and 1.2 million persons living with HIV in the United States, according to research.  More than 25 million people between 1981 and 2007 have died from the virus worldwide, making the disease the most destructive pandemics in history. 

Today is an opportunity for all of us to learn the facts about HIV/AIDS.  Let’s raise awareness on the spread of HIV, how it can be prevented and support those fighting the disease today.

Click here and take action today at by donating to organizations supporting this cause.  

-Kassie Hernandez