#CMweekly: Campbell Soup Company Just Peachy

Company: Campbell’s Soup                                                                               Cause: Hunger Relief   
Partner: Food Bank of South Jersey (FBSJ)                                                                   Website: N/A

Program of Action                                                                                                            Campbell Soup Company is teaming up with the Food Bank of South Jersey (FBSJ) to raise funds from their all-natural salsa made out of imperfect peaches called Just Peachy.  Residents of South Jersey can pick up their jar of salsa at their local Collingswood Farmers’ Market, Tortilla Restaurant or order the product online.  The salsa is expected to raise more than $100,000 for the Food Bank of South Jersey and their nine hunger relief programs.

With consumers’ tendency to pick up the most perfect peach, Campbell Soup aims not to let other perfectly good pieces of fruit go to waste. After FBSJ staffers spoke to peach farmers about the $80,000 per year to dispose peaches that are too small or blemished, they turned to their longtime partner and neighbor, Campbell Soup. The company decided to manufacture and package the 850,000 pounds of imperfect peaches into salsa for free.

Best Practices 

There are two reasons why favor this campaign:

1. First-of-its-kind local partnership

2. Engages corporate leaders, employees, and consumers

Campbell Soup takes their cause marketing efforts local.  It is always great to see neighborhood organizations teaming up with large corporations to make a difference in their own communities.   The neighborhood partnership not only increases the food bank’s revenue but also helps peach farmers reduce the amount of disposable imperfect peaches to landfills, which in turn nourishes our environment. Additionally, with Just Peachy only being sold at their local markets, this allows neighborhood residents to support the food bank in a unique way that also fulfills delicious needs.

The making of Just Peachy engages all from peach farmers to senior management to employees that help push the all-natural salsa to local stores.  The amount of hard work Campbell Soup management and employees did to create a recipe and manufacture the product shows the company and their employees are dedicated to their cause and mission in impacting communities where they live and work.  In addition, employees have the opportunity to leverage their professional skills and create social impact along with consumers.

Program Outcome 

The anticipated amount of jars Campbell Soup will run is 52,000 with a goal of raising $100,000.  As of August, the food bank had already sold between 7,200 and 8,400 jars of salsa.  We encourage you to support this unique campaign and purchase your own delicious Just Peachy.  If you do not live in the Jersey area, FBSJ allows you to order online that includes jar and handling and shipping price.

Your CM Aficionado,


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