Literally, a Turn-Key Cause Campaign for Toyota

Toyota commits to giving away 100 cars in 100 days, due to their new cause campaign ‘100 Cars for Good.’  The logic is quite simple, in that most nonprofit organizations could use an extra vehicle to haul materials, deliver goods, transport volunteers, etc.  That being said, the contest is only available to registered 501(c)(3) registered nonprofit organizations that plan to use the vehicle for good.  Applicants may submit their mission statement and intended use starting March 7,2011. Applications will max out at 5,000 submissions or on March 21, 2011 – whichever comes first.  So, if you’re thinking about trying your luck, don’t wait too long!

Prize includes: Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility and a six-year 100,000 mile powertrain warranty for each vehicle awarded.

Public voting begins on May 9 and will take place for, you guessed it, 100 days! Each day, five organizations will be profiled on Toyota’s Facebook page.  Voters may vote for the charity they feel is most deserving of the vehicle, putting the corporate philanthropy donations on the public. 

Check out the animated video below and best of luck!

-Lizette Romero

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