Good Brands Report


PSFK’s Good Brands Report 2010 just came out.  Interesting to see Google and Apple at the top, along with Twitter and Foursquare bringing up the rear.  Nice to see technology companies leading the way.

What do all these brands have in common?  From the report:


10 Key Learnings

1. Constant innovation and experimentation

2. Re-imagine the world

3. Create the game you want to play

4. Live your brand & teach others about it

5. Build value By sharing Knowledge

6. Align around good

7. React daily

8. Rather than a product to purchase, provide a mentality to buy

9. Present products as stories

10. Partner with Likeminded brands to create improved products & services


Numbers 3 and 8 seem particularly insightful.  Check out the entire report here



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