Good Brands Report

Psfk_good_brands_report

PSFK’s Good Brands Report 2010 just came out.  Interesting to see Google and Apple at the top, along with Twitter and Foursquare bringing up the rear.  Nice to see technology companies leading the way.

What do all these brands have in common?  From the report:

 

10 Key Learnings

1. Constant innovation and experimentation

2. Re-imagine the world

3. Create the game you want to play

4. Live your brand & teach others about it

5. Build value By sharing Knowledge

6. Align around good

7. React daily

8. Rather than a product to purchase, provide a mentality to buy

9. Present products as stories

10. Partner with Likeminded brands to create improved products & services

 

Numbers 3 and 8 seem particularly insightful.  Check out the entire report here

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s