As I was browsing GoodWorks (http://adage.com/goodworks/), I came across a new video Environmental Defence Canada and ForestEthics released that target parents to become aware of climate change.
Forget the kicking and screaming in the toy aisle, these kids rebel in the streets for a good reason.
In a little over in a minute this video taps into the conscience resonating the question “If our children knew the facts we do they’d take action. Shouldn’t you?”
– Amy Chait